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Mobile Marketing & Mobile Commerce with Velti Executives: An event for RMI & CIE Students
Monday, October 8, 2012 from 3:30 PM to 5:30 PM (PDT)
Santa Clara, CA
The Retail Management Institute and the Center for Innovation & Entrepreneurship Welcome
Velti Chief Marketing Officer
Velti Chief Business Development Officer
Mobclix Co-Founder & Fellow Bronco
Don't miss this opportunity to learn how Velti is working to reinvent marketing for the mobile era. Velti executives Krishna Subramanian and Sunil Verma founded Mobclix, a startup that was featured in a 2008 CIE eCouncil session and was later acquired by Velti. They will share their journey and the new innovative ways they're leading the charge in mobile marketing.
Monday, October 8, 20123:30-5:30 pm ProgramForbes Family Conference Center, Lucas Hall 126
Velti was founded over 11 years ago to develop and execute highly interactive campaigns with subscribers for mobile operators. Long before mobile was a major force, our founders had a vision for changing how companies initiate, develop, and deliver advertising and marketing initiatives across the mobile channel.
More than a decade later, our focus and reach have expanded dramatically. The Velti team now has a global footprint in over 15 countries, supporting Fortune 500 companies around the world in delivering innovative mobile advertising and marketing campaigns that reach their consumers and drive increased awareness, loyalty and engagement with their brand.
Krishna Subramanian, Chief Marketing Officer
Krishna Subramanian joined us as the co-founder of Mobclix, and in 2011 he was promoted to chief marketing officer at Velti. Previously, Krishna co-founded and was the general manager of new business at Blue Lithium, the world’s largest behavioral targeted ad network, which was acquired by Yahoo! in 2007. He previously led product and marketing at BlueLithium where he pioneered key elements of behavioral targeting: retargeting, predictive targeting, and SIP. Prior to that, Krishna founded Burrp! (acquired by media conglomerate TV18), a localized review and recommendation portal for India, where he ran product and marketing, focusing on ad-supported content delivery to mobile phones. He has a patent pending on mobile analytics and monetization. Krishna graduated with honors from UC Davis.
Sunil Verma, Chief Business Development Officer
Sunil Verma joined us as a co-founder of Mobclix, where he headed the daily operations and business development for the company. In 2011 he was promoted to General Manager, Exchange Business Line at Velti and subsequently, to Chief Business Development Officer in 2012. Sunil was recently a Partner in Venus Capital's Private Equity Group, where he focused on investments in Digital Media in the US and India. Prior, he was with Gabriel Venture Partners, a leading growth equity firm, where he assisted with the firm's investments in Digital Media, Software and International Investments in India. Prior to Gabriel, Sunil worked with Catapult Advisors, a boutique investment bank that focused on Digital Media, Mobile and Software M&A and with Tavant Technologies, where he managed a team of product engineers for online lead generation in the finance vertical. He has a patent pending on mobile analytics and monetization. He graduated with Honors with a BS and MS in Computer Engineering from Santa Clara University.
In compliance with the ADA/504 please direct your accommodation requests to: Linda Jenkins via email at firstname.lastname@example.org at least 7 days prior to the event.
"The presence of a guest speaker on the campus of SCU does not necessarily imply approval or endorsement by the University of the views expressed by the guest speaker or by anyone else present at the event"
When & Where
RMI & CIE
Retail Management Institute
The institute was formed in 1980 by Santa Clara faculty members working with an Advisory Board of leading figures in Northern California retailing. Today the advisory board includes national leaders in the retail industry, including senior executives from Cost Plus World Market, DFS Group, Gap, HUGO BOSS, IBM, Macy's, Trader Joe's, and Williams-Sonoma.
The institute provides unique educational and career development opportunities for students and retail professionals through three major programs:
The Retail Studies Program for the students of Santa Clara University produces Institute graduates that are strongly motivated and highly educated in both business and the humanities. They are already well-informed about retailing through internships and on-campus exposure to retail executives. Open to undergraduates in every field who are interested in retailing careers. Santa Clara University's Retail Management Institute is a leader in preparing graduates to meet these new and heightened challenges.
The institute also is a leader in two other important areas: management development and serious research into questions of concern to the retail industry.
Retailers are served, too with Executive Education consisting of open-enrollment Management Development Programs, seminars and custom-designed programs. The institute works with individual companies, trade organizations, and other industry groups to develop programs of current interest.
Service to the retail industry is rendered in a third key area by the institutes Retail research program, the Retail Workbench Research and Education Center. The Workbench aims to expand knowledge and solve important problems using advanced information technologies to meet the needs of decision makers in rapidly changing retail environment.
Center for Innovation & Entrepreneurship
Located in the heart of Silicon Valley, Santa Clara University is at the global nexus of high-technology industry, venture capital, and entrepreneurial talent. Santa Clara's Center for Innovation and Entrepreneurship (CIE) strives to foster, promote, and strengthen this talent locally and globally by leveraging a unique combination of strengths and advantages: our ideal location; a 450-year Jesuit educational tradition; state-of-the-art facilities; and distinguished faculty, staff, alumni and friends.
The CIE helps prepare students for entrepreneurial leadership through a variety of opportunities within diverse organizational settings.
Learn more today at www.scu.edu/business/cie